Chris Legler

Chief Executive Officer & Founder

About Chris

A Certified Management Consultant (CMC-Canada), Chris Legler is a growth-oriented leader with over 30 years experience executing strategic plans for businesses throughout North America. Chris has worked with businesses from a broad range of industries, particularly the food and beverage sectors, to achieve sustainable growth and transformation, while maximising efficiencies.

In addition to holding several senior executive offices at large corporations, Chris formerly owned and operated a wholesale coffee roasting company and has worked with small to medium enterprises as a management consultant for the last decade. This experience has lent a wealth of knowledge to Axios’ services and has provided Chris with the insight required to help all businesses, small and large. Chris has also held executive positions at Espresso Supply, Starbucks Coffee, Sony, BP, Eddie Bauer, Barnie’s Coffee and Tea, Blockbuster Entertainment, Cranium, Hasbro and Restaurants Unlimited.

During Chris’s four-year tenure as CEO of Espresso Supply, the company’s annual revenue increased exponentially. Chris also led the company in globalizing the Bonavita brand within the specialty coffee and consumer homewares markets, and in acquiring Eko Brands in North America. In the first year post-acquisition, Chris led and oversaw the establishment of efficiencies that significantly improved profitability, resulting in revenue growth for the business.

Chris recently completed a certification in Circular Economy and Sustainability Strategies with the University of Cambridge.

Chris Legler - Axios Growth Consultants

Education & Qualifications

  • Qualified Business Consultant through the BC Ministry of Agriculture, Food and Fisheries
  • Circular Economy and Sustainability Strategies, University of Cambridge 
  • Certified Management Consultant, CMC-Canada
  • MBA, International Business and Operations Management, Seattle University (1995)
  • Bachelor of Business Administration, Finance, Pacific Lutheran University (1990)

Presentation & Training Sessions

  • Panel participant at Madrona Venture Group CFO Summit, Sep 2019, – “Alternative Finances”Mentor at Methow Investment Network through TwispWorks – Ongoing
  • Speaker at World of Coffee, Berlin 2019 – “Scaling your Business for Success – How to Apply Rapid Growth Strategies to your Business”
  • Speaker at Specialty Coffee Association, Boston 2019 – “Scaling your Business for Success – How to Apply Rapid Growth Strategies to your Business” 
  • Speaker at World of Coffee, Amsterdam 2018 – “Maintaining Profitability During Minimum Wage Increases” 
  • Created and conducted, The Ultimate Coffee Profitability Seminar, The American Barista and Coffee School
  • Created and conducted, Ultimate Profitability in hard times for your retail coffee operation, CoffeeFest Las Vegas 
  • Developed and Delivered over 15 sessions at Campfire Café at CoffeeFest Portland, Dallas, New York, Chicago, Anaheim Speaker at Survive and Thrive in Specialty Coffee Roundtable, CoffeeFest Las Vegas 

Board Memberships

  • Lower Columbia Initiatives Corporation
  • Black Jack Ski Club, Rossland BC
  • Board of Okanogan County Electric Cooperative
  • Vice Chair Board of North Cascades Institute,
  • Vice Chair Board of Advisors for Burro, LLC, a company improving economic development in Ghana, West Africa 
  • Board of Trustees for Westside School in Seattle
  • Washington Finance Committee for Westside Baby Other Achievements

Other Achievements

  • Eagle Scout with Boy Scouts of America

How We Work

Axios engages a cross-disciplinary and custom-solution approach in which our consultants will collaborate with your executive team to understand the challenges to your business and determine potential opportunities. We tailor our formula to suit your business to ensure strategies are implemented to support your daily operations and meet objectives. Axios will guide your company in clearly defining the business strategy or direction so you can unlock its full growth potential.

Our formula works because we follow these guidelines:

  • Gain a full understanding of the client’s objectives before building a strategic plan.
  • Work collaboratively to develop a plan that builds consensus with all key stakeholders.
  • Create simple and measurable key performance indicators that actively show the efficiencies, as well as the deficiencies, of the plan.
  • Regular communication and scheduled check-ins to ensure that the objectives are being met and that the goal is still relevant.

Vision Statement

We equip our clients with the right solutions while guiding them through growth so that they will thrive in a competitive business landscape.

Mission Statement

We Provide you with realistic and executable recommendations to help you make the best decisions for the successful growth of your business.

  • Axios is a cutting-edge consulting firm who supports clients with their growth strategy and development.
  • Our core expertise lies in the ability to support our clients in understanding, analyzing and executing strategies. We advise, support and accompany clients in their market strategy, business development, cash planning and overall expansion.
  • We have developed in-depth knowledge as well as expertise of key industries including manufacturing, retail, consumer products, food manufacturing and agriculture, coffee and international business.
  • We strive to be a valued partner to our clients and an asset to our communities
  • Axios has experience working with a wide range of clients from international corporations to small/medium-sized businesses.

Core Values

Axios Growth Consultants is a values-based organization. Our Core Values serve as the governing foundation of our organization. They are important philosophies we use to guide us in making decisions.

Mutually-Beneficial Relationships

  • Enrich/enhance/deepen
  • Listen, respect, and value diversity
  • Build long-term relationships of trust

Commitment and Accountability

  • Fulfill responsibilities
  • Achieve profitable growth
  • Celebrate our successes
  • Do the right thing, every time

Learning and Development

  • Constant development of our capabilities and talents
  • Create opportunities for career growth
  • Participate in our professional organizations


Excellence in All We Do

  • Enhance quality and sustainability
  • Deliver innovative solutions
  • Encourage new ideas
  • Embrace diverse ways of thinking


Axios Growth Consultants work with a broad range of clients across the Kootenays and greater Canada using our proven formula to unlock their full growth potential. Here’s what our clients have to say about our services…

When I first met Chris a number of years ago, my business partner and I had a fledgling company that needed leadership. Though Chris’s consulting company was ideal for much larger companies looking to scale, I bugged him anyway and he was kind enough to give advice and was open to what we were doing. Fortunately for our brand family, Chris became the new CEO of the company that purchased us.

Though no longer in my role as co-owner, I saw immediately how his leadership and ability to drive rapid growth grew the brands I had co-founded farther and wider than we could have without him. From my own personal experience, I would highly recommend Chris if you are looking to get to the next level and beyond!


Chris has stimulated revenue, motivation through ideation. He is especially caring and kind, and compassionate and invested in his clients success.


Our time working with Chris Legler has been invaluable and truly enjoyable. The depths of his expertise coupled with his forward reaching vision have helped us navigate challenges and successfully adapt with innovative and effective strategies.



Big Island Coffee

Case Studies