Axios Growth Consultants work with a broad range of clients across the Kootenays and greater Canada using our proven formula to unlock their full growth potential. Here’s what our clients have to say about our services…

When I first met Chris a number of years ago, my business partner and I had a fledgling company that needed leadership. Though Chris’s consulting company was ideal for much larger companies looking to scale, I bugged him anyway and he was kind enough to give advice and was open to what we were doing. Fortunately for our brand family, Chris became the new CEO of the company that purchased us.

Though no longer in my role as co-owner, I saw immediately how his leadership and ability to drive rapid growth grew the brands I had co-founded farther and wider than we could have without him. From my own personal experience, I would highly recommend Chris if you are looking to get to the next level and beyond!


Chris has stimulated revenue, motivation through ideation. He is especially caring and kind, and compassionate and invested in his clients success.


Our time working with Chris Legler has been invaluable and truly enjoyable. The depths of his expertise coupled with his forward reaching vision have helped us navigate challenges and successfully adapt with innovative and effective strategies.



Big Island Coffee

Chris Legler

Chief Executive Officer & Founder

About Chris

A Certified Management Consultant (CMC-Canada), Chris Legler is a growth-oriented leader with over 30 years experience executing strategic plans for businesses throughout North America. Chris has worked with businesses from a broad range of industries, particularly the food and beverage sectors, to achieve sustainable growth and transformation, while maximizing efficiencies.

In addition to holding several senior executive offices at large corporations, Chris formerly owned and operated a wholesale coffee roasting company and has worked with small to medium enterprises as a management consultant for the last decade. This experience has lent a wealth of knowledge to Axios’ services and has provided Chris with the insight required to help all businesses, small and large. Chris has also held executive positions at Espresso Supply, Starbucks Coffee, Sony, BP, Eddie Bauer, Barnie’s Coffee and Tea, Blockbuster Entertainment, Cranium, Hasbro and Restaurants Unlimited.

During Chris’s four-year tenure as CEO of Espresso Supply, the company’s annual revenue increased exponentially. Chris also led the company in globalizing the Bonavita brand within the specialty coffee and consumer homewares markets, and in acquiring Eko Brands in North America. In the first year post-acquisition, Chris led and oversaw the establishment of efficiencies that significantly improved profitability, resulting in revenue growth for the business.

Chris recently completed a certification in Circular Economy and Sustainability Strategies with the University of Cambridge.

Chris Legler - Axios Growth Consultants

Education & Qualifications

  • Qualified Business Consultant through the BC Ministry of Agriculture, Food and Fisheries
  • Circular Economy and Sustainability Strategies, University of Cambridge
  • Certified Management Consultant, CMC-Canada
  • MBA, International Business and Operations Management, Seattle University (1995)
  • Bachelor of Business Administration, Finance, Pacific Lutheran University (1990)

Presentation & Training Sessions

  • Speaker for Small Business BC & Export Navigator 2023 –
    “Adapting your Export Plan in an Ever-Changing Economy”
  • Speaker at Specialty Coffee Association Portland 2023, –
    “Succeeding in an Ever-Changing Economy”
  • Speaker for Small Business BC & Export Navigator 2021 –
    “Exporting Food Products to the US & PNW”
  • Panel participant at Madrona Venture Group CFO Summit 2019 –
    “Alternative Finances”
  • Speaker at World of Coffee, Berlin 2019 – “Scaling your
    Business for Success – How to Apply Rapid Growth Strategies
    to your Business”
  • Speaker at Specialty Coffee Association, Boston 2019 – “Scaling
    your Business for Success – How to Apply Rapid Growth
    Strategies to your Business”
  • Speaker at World of Coffee, Amsterdam 2018 – “Maintaining
    Profitability During Minimum Wage Increases”
  • Created and conducted, The Ultimate Coffee Profitability
    Seminar, The American Barista and Coffee School
  • Created and conducted, “Ultimate Profitability in Hard Times for
    Your Retail Coffee Operation”, CoffeeFest Las Vegas
  • Developed and Delivered over 15 sessions at Campfire Café at
    CoffeeFest Portland, Dallas, New York, Chicago, Anaheim
    Speaker at Survive and Thrive in Specialty Coffee Roundtable,
    CoffeeFest Las Vegas

Board Memberships

  • Lower Columbia Initiatives Corporation
  • Black Jack Ski Club, Rossland BC
  • Board of Okanogan County Electric Cooperative
  • Vice Chair Board of North Cascades Institute,
  • Vice Chair Board of Advisors for Burro, LLC, a company improving economic development in Ghana, West Africa 
  • Board of Trustees for Westside School in Seattle
  • Washington Finance Committee for Westside Baby Other Achievements

Other Achievements

  • Eagle Scout with Boy Scouts of America

Holger Lente


About Holger

Holger Lente is a Senior International Business and Brand Development Strategist with over 25 years of experience. He is a highly skilled executive with an MBA Degree in the Hospitality & Tourism Industry. His expertise spans a diverse range of competencies, including business and growth strategy, brand building, sales, partnerships, process management, and training development. His strategic vision and adept project management skills have played a pivotal role in achieving organizational objectives and fostering innovation. His commitment to client relationship and partnership building has been a catalyst for growth, driving successful collaborations and revenue-generating partnerships.

Holger's high-energy, result-oriented leadership style, coupled with his strong IT and finance background, positions him as a well-rounded leader capable of navigating the intersection of technology and business with finesse. He is a dynamic executive with a multifaceted skill set, coupled with extensive international experience, positioned as a leader capable of driving business success through strategic vision, collaboration, and a commitment to results.

He is an entrepreneurial leader, steering companies to growth and market differentiation, generating new business opportunities and developing lucrative partnerships. With his expertise in creating market-entry strategies, managing business relationships, building credibility, and establishing immediate rapport with potential clients, he consistently achieves sales objectives. His presentation and communication skills have been instrumental in fostering collaboration and navigating the complexities of international business environments.

Education and Qualification

  • Specialty Coffee Association Authorized Trainer 2023 – current
  • Founder and CEO of Edward Coffee 2002 – 2013
  • Specialty Coffee Association Authorized Trainer 2008 – 2011
  • MBA Degree for the Hospitality & Tourism Industry, WIHOGA, Dortmund,
  • Certified Mixologist
  • Trained Chef
  • Certified MCSE, Micros Fidelio, Cognos Reporting and Scala Financial Administrator

Presentation & Training Sessions

  • Speaker at World of Coffee Athens 2023
  • Developed the first to market cold brew competition for PRF – 3 successful
    competitions beginning in Colombia in 2022
  • Speaker at Allegra Virtual Coffee Symposium 2021
  • Speaker at Toddy Virtual Trade Show 2021
  • Speaker at Allegra London Coffee Festival 2016
  • Developed and delivered numerous corporate training classes for renowned
    industry leaders such as Toddy, Kerry Group, Barista, Coffee Academy Asia, and
    Academia del Café Espresso by La Marzocco
  • Published articles in trade publications such as Coffee Capital, Coffee Business,
    and Koffie t Cacao Magazine.

How We Work

Axios engages a cross-disciplinary and custom-solution approach in which our consultants will collaborate with your executive team to understand the challenges to your business and determine potential opportunities. We tailor our formula to suit your business to ensure strategies are implemented to support your daily operations and meet objectives. Axios will guide your company in clearly defining the business strategy or direction so you can unlock its full growth potential.

Our formula works because we follow these guidelines:

  • Gain a full understanding of the client’s objectives before building a strategic plan.
  • Work collaboratively to develop a plan that builds consensus with all key stakeholders.
  • Create simple and measurable key performance indicators that actively show the efficiencies, as well as the deficiencies, of the plan.
  • Regular communication and scheduled check-ins to ensure that the objectives are being met and that the goal is still relevant.

Presentation & Training Sessions

Vision Statement

We equip our clients with the right solutions while guiding them through growth so that they will thrive in a competitive business landscape.

Mission Statement

We Provide you with realistic and executable recommendations to help you make the best decisions for the successful growth of your business.

  • Axios is a cutting-edge consulting firm who supports clients with their growth strategy and development.
  • Our core expertise lies in the ability to support our clients in understanding, analyzing and executing strategies. We advise, support and accompany clients in their market strategy, business development, cash planning and overall expansion.
  • We have developed in-depth knowledge as well as expertise of key industries including manufacturing, retail, consumer products, food manufacturing and agriculture, coffee and international business.
  • We strive to be a valued partner to our clients and an asset to our communities
  • Axios has experience working with a wide range of clients from international corporations to small/medium-sized businesses.

Core Values

Axios Growth Consultants is a values-based organization. Our Core Values serve as the governing foundation of our organization. They are important philosophies we use to guide us in making decisions.

Mutually-Beneficial Relationships

  • Enrich/enhance/deepen
  • Listen, respect, and value diversity
  • Build long-term relationships of trust

Commitment and Accountability

  • Fulfill responsibilities
  • Achieve profitable growth
  • Celebrate our successes
  • Do the right thing, every time

Learning and Development

  • Constant development of our capabilities and talents
  • Create opportunities for career growth
  • Participate in our professional organizations


Excellence in All We Do

  • Enhance quality and sustainability
  • Deliver innovative solutions
  • Encourage new ideas
  • Embrace diverse ways of thinking

Case Studies